Ariel Coulter of Pewaukee is the focus of this UW-Waukesha alumni spotlight. Coulter graduated in December after completing the BAAS (Bachelor of Applied Arts & Science) degree program at the UW-Waukesha campus.
A college degree was a “personal goal” for Ariel as it is for many people, requiring years of perseverance to accomplish, especially if you are working full-time, as she was. A 2010 graduate of Mukwonago High School, she had completed an Associate degree at Waukesha County Technical College (WCTC) before enrolling in the BAAS program at UW-Waukesha. “UW-Waukesha seemed like the perfect opportunity” as she was able to transfer all of her credits successfully and enter the program with a junior status. “UW-Waukesha is close to home and it was an easy transition from WCTC. The program offers students to choose from one of six concentrations and I chose business as my concentration,” she explained.
For her senior capstone project, Ariel created a one-year marketing plan for the Becky Werner Meningitis Foundation. This project not only provided a hands-on learning opportunity, but also allowed Ariel to “pay it forward” by showing her appreciation to the founders, DeeDee and Bob Wagner who had given her a scholarship while she was in high school.
Ariel designed a marketing plan for them that “focused heavily on implementing digital marketing strategies to achieve three main objectives,” which aligned with the foundation’s mission. She focused on “sharing more information about meningitis on digital platforms and increasing website use and donations.” The positive outcomes of the project allowed Ariel to “shed light on the foundation’s optimal target audience” as well as provide “specific activities that can be implemented to reach those audiences on digital platforms.”
Now that a college degree has become reality, Ariel has more time to enjoy favorite outdoor activities including hiking, kayaking and cross-country skiing. Ariel, who works at Oconomowoc Realty, also plans to pursue a marketing career in graphic design or digital marketing.
UW-Waukesha is located at 1500 University Drive in Waukesha. The campus serves as an affordable access point to the UW System, offering a quality education to area students, with the lowest tuition in the UW System, along with small class sizes and dedicated faculty. Spring semester classes begin Monday, January 22. For more information about the campus or the collaborative degree programs, visit waukesha.uwc.edu or email: firstname.lastname@example.org