WAUKESHA – The University of Wisconsin-Waukesha has hired Shaun Manning as its new director of marketing and enrollment.
Most recently, Manning, a Minnesota native, served as director of professional studies and graduate recruitment at Friends University in Wichita, Kan., and as director of admissions at DeVry University in Edina, Minn. He also was director of enrollment management at Albertus Magnus College in New Haven, Ct., and director of admissions at Dunwoody College in Minneapolis.
Manning earned his MBA last October from the Keller Graduate School of Management in Minneapolis. He received his bachelor of business administration from the University of Wisconsin-River Falls.
UW-Waukesha’s mission as a freshman/sophomore campus and strong community focus appealed to Manning.
"I have worked for two-year colleges and really enjoying working with a diverse student body where a majority is first-generation college,” he said. “UW-Waukesha has a lot to offer its students and the community as a whole and I was very excited to be part of that rich history.”
Manning said he also was excited that his position is newly created. UW-Waukesha recently combined its marketing/communication and enrollment services departments.
“This will hopefully allow me to shape the position in a way best fit for the continued success of the university,” he said.
In his new role, Manning will lead recruitment efforts at UW-Waukesha. He believes the adult and non-traditional population in the community provides an excellent opportunity for growth.
“My background has been heavily geared toward recruitment of adult students and I hope to put those experiences to use at UW-Waukesha,” he said.
Manning also will direct external marketing, such as social media, mass media, press relations and advertising, as well as all internal communication.
His two main goals will be to drive enrollment and develop and execute a comprehensive marketing and recruitment plan that will allow community members to see what great things UW-Waukesha is doing.
“If the university has one problem, it is awareness,” he said. “The community needs to know that we are here and can help them attain their educational goals.”
In his spare time, Manning enjoys water gardening and cooking and dining out. He and wife, Karin, have a 19-year-old daughter, Ali, who is an elementary education major at Minnesota State University-Mankato.
UW–Waukesha has the largest enrollment among the 13 UW Colleges campuses. These freshman/sophomore campuses and UW Colleges Online comprise the UW Colleges. They offer an Associate of Arts and Sciences degree and prepare students of all ages and backgrounds for baccalaureate and professional programs.
In addition, UW-Waukesha offers several collaborative bachelor’s degrees through UW-Milwaukee and UW-Oshkosh. Starting this fall, UW-Waukesha is offering the Bachelor of Applied Arts and Sciences (BAAS) degree completion program, a bachelor’s degree that can be earned at UW-Waukesha in collaboration with UW-Parkside. The degree is conferred by UW Colleges. Classes are taught by faculty from both UW-Waukesha and UW-Parkside.