Student Spotlight: Andrea Esperanza Moreno-Islas

Marketing Major Uses Talents for Upcoming Festival of Books
By UWM at Waukesha

Andrea Esperanza Moreno-IslasThe November student spotlight is on Andrea Esperanza Moreno-Islas, who is a sophomore at UWM at Waukesha. In addition to her full course load of studies, this Mexico native is also serving an internship in marketing for the upcoming Festival of Books celebration on Nov. 3-4. While volunteering at last year’s Festival, Andrea had the opportunity to sit in on some lectures and meet several authors. In Andrea’s words, “those couple of hours spent at the event reminded me why I love to read so much. I went home that day and began reading a book that had been sitting on my desk collecting dust for months.” As a marketing major, Andrea is “really excited to work with the Festival of Books” and she “hopes other students take advantage of the opportunity to visit this year’s Festival of Books celebration.

According to Candace Decker, Program Assistant in Student Affairs, who nominated Andrea for this recognition, "Andrea is a role model for UWM at Waukesha students, displaying dedication, enthusiasm and an incredible work ethic. We feel lucky to have her in the role of Volunteer Chair, as an ambassador of the Festival connecting with students and community members to participate in the Festival of Books," she said.  This is the third year that a UWM at Waukesha student has assumed the marketing internship and volunteer coordinator role for the book festival, according to Decker.

Name: Andrea Esperanza Moreno-Islas
Age: 20
Hometown: Tijuana, Baja California, Mexico
Major: Marketing
High School: Kettle Moraine High School, 2015
Career Goal: To work at a global company with room for advancement
Transfer Plans: UWM at Waukesha - to complete a bachelor’s degree in Marketing, with a minor in International Business  

Why did you choose UWM at Waukesha? I chose UWM at Waukesha because when I graduated high school, I was still really unsure as to what I wanted to major in. I also liked the fact that it was a smaller school and close to home, so it would allow me to acclimate myself to college life before transferring to a four-year university.

Outside of being a college student, what takes up your free time?  This past summer, I was a marketing intern for UWM at Waukesha’s Pre-College Program. The previous summer, I participated as a mentor and to come back and see what it was like behind-the-scenes, organizing and preparing everything was really eye-opening!  This fall, I am interning for the Festival of Books, while also participating in UWM at Waukesha’s Future Business Leaders and Latino Organization.

Who is your favorite professor or staff member?  One person who I am extremely thankful to have met is James Boling. From the very beginning, he’s pushed me to do things out of my comfort zone, while also encouraging me to network and take advantage of all the opportunities available to me. I am forever thankful for all the things he has taught me and all the time he spent mentoring me. (Note: James Boling, Jr., Senior Student Services Coordinator, manages the Pre-College and Youth Programs as well as the multicultural services on campus.)

What is your favorite class?  My favorite class is International Business, because it combines two of my favorite subjects. I love learning about different cultures and how business is conducted in each region, based on their customs. Another course I’m currently taking and really enjoying is art history. It’s very interesting to analyze renowned images and paintings and learn how the time period influenced the artist’s work.

Advice for incoming UWM at Waukesha students?  My biggest piece of advice is to get involved. This campus may be small, but it has so much to offer if you simply push yourself to make the most of it. When I first started at UWM at Waukesha, I was so shy, the thought of joining a club without a friend by my side, terrified me. Thankfully, I pushed myself to get involved. Looking back, I am so glad I did. The people and connections you make here might help you in the future in ways you never could have imagined.


Sue Bausch, Regional Director of Communications